Analysis of Significant Success Factors in YouTube Channels

Social media, such as YouTube, has become a profession for thousands of average people, allowing them to earn as much as four million US dollars annually. In this study, we will be proposing a new problem called the channel... [ view full abstract ]

Social media, such as YouTube, has become a profession for thousands of average people, allowing them to earn as much as four million US dollars annually. In this study, we will be proposing a new problem called the channel assignment problem, used to determine how YouTube channels can maximize their profits. YouTube provides a platform for average people to create videos on various topics and connects with people from around the world. The social media site also matches advertisers with YouTube channels based on channel topics, video titles, and video “tags.” Channels that receive high numbers of viewers and subscribers tend to be matched more with advertisers and receive higher advertisement revenue per advert played on those channels. Sometimes contacted directly for sponsorships from online companies looking to advertise on successful channels. In this study, we will use statistical analysis as our methodology to determine various parameters of the channel assignment problem, such as country of origin, the theme for videos on channels, and anonymity, that cause channels to obtain high numbers of viewers and subscribers, which generate high levels of revenue.