Digital Media Adoption: A Case for Digital Assistance Program for Micro Agribusiness Enterprises

Abstract

The rapid growth of the World Wide Web and the digitalization of customer facing channels have forced many businesses to adapt for survival in the digital competitive landscape. Today, businesses must maintain a strong... [ view full abstract ]

Authors

Renu Singh (South Carolina State University)

Topic Area

Topics: IS, IT, e-Business, & Social Media

Session

IS1 » Assistive Technology/Software Only Companies (16:30 - Thursday, 23rd February, Wando)

Paper

Abstract_Singh.pdf

Presentation Files

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