Neuromarketing and Psychology in Advertising: Exploring Connections

Amber Evans

Savannah State University

Amber Evans is from Riverdale, Georgia, a city fifteen minutes outside of Atlanta. She studied Business Management at Savannah State University and recently graduated with her Bachelor's degree. She is currently pursuing her Master's degree in Business Administration from Savannah State University. With ambition and dedication, she is motivated to work her way up to become a CEO of a company. Another future endeavor of hers is to establish her own non-profit organization that will aim to reach out to the communities she has been a part of (including others) and inspire the youth to reach all dreams they have for themselves. She wants the younger generation to know and understand that it is not where they came from or began, but that they finish and never give up.

Abstract

The main focus of advertising is to market to specific audiences based on products, services, or simply consumer behaviors. This research is to evaluate the effectiveness of neuromarketing in the world of advertising while... [ view full abstract ]

Authors

Amber Evans (Savannah State University)

Topic Area

Topics: Undergraduate Student Papers

Session

UP3 » Undergraduate Student Paper 3 (15:00 - Thursday, 23rd February, Kiawah)

Paper

Amber_Evans.pdf

Presentation Files

Research_PPT.pptx