The Effects of Anthropomorphic Advertising

Neychea Colvin

Savannah State University

Neychea A. Colvin is a senior, Business Marketing major at Savannah State University. Upon graduation, Neychea plans to attend graduate school obtaining her Master's and Doctorate agree with aspirations of becoming a Director of Marketing for a non-profit organization. Neychea is very active on Savannah State University's campus and a proud servant of her community. She is involved in the following organizations: Student Orientation Leaders, American Marketing Association, QEP Ambassadors, Girl Scouts of The USA Troop: 30307 and serves as the 2016-2017 Delta Eta Chapter Miss Black and Gold. Not only has she been recognized for her service in her local community, she also excels academically. Neychea is a 2016-2017 Board of Regents Scholarship Recipient, 2013- present HOPE Scholarship Recipient, and a 2014,2015,2016 Dean's List honoree. 

Abstract

This research focuses on Anthropomorphism as it relates to consumer advertising. When using anthropomorphic advertising, it important for companies to know and understand how it will effect consumers and consumer purchasing... [ view full abstract ]

Authors

Neychea Colvin (Savannah State University)

Topic Area

Topics: Undergraduate Student Papers

Session

UP4 » Undergraduate Student Paper 4 (16:30 - Thursday, 23rd February, Kiawah)

Paper

Neychea_Colvin_Savannah_State_University.pdf