Small Town Sustainability for Millennials and Baby Boomers

What is Small Town Sustainability? Let’s first answer the question of what is sustainability and what is the importance of it within a small town. Sustainability is using environmentally safe products so that mother earth... [ view full abstract ]

What is Small Town Sustainability? Let’s first answer the question of what is sustainability and what is the importance of it within a small town. Sustainability is using environmentally safe products so that mother earth and all living organisms may enjoy the abundance of life safely in an eco-system. Sustainability was thought at first to be a very catchy, trend that would phase out after a few seasons. The truth is that more people are realizing the importance of eco-friendly food, travel, clothing, and living in general. From the tiny house movement, to the smart car, smart home, and the slow food movement, more companies are making sustainability apart of their daily practices. Sustainability practices have not reached all small rural towns, and this is very true of Thomaston, GA. Sustainability should be a practice that is felt by everyone but especially by Millennials and Baby Boomers. These two target market generations are thought to be very different in not only age but also in their way of thinking, however, that statement could not be further from the truth and in this paper you will find out why sustainability, Millennials and Baby Boomers are one in the same.