Student Professional Organizations the Segments Within
Abstract
This paper examines the segments within student organizations and how the membership can be both attracted and retained. The sample was from a regional state institution. [ view full abstract ]
Authors
- Nan Nicholls (Slippery Rock University)
- Bruce Orvis (Slippery Rock University)
Topic Area
Topics: Marketing - click here when done
Session
MK1 » Marketing Topics (11:30 - Friday, 6th October, West C)
Paper
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