Student Professional Organizations the Segments Within

Abstract

This paper examines the segments within student organizations and how the membership can be both attracted and retained.  The sample was from a regional state institution. [ view full abstract ]

Authors

  1. nan nicholls (Slippery Rock University)
  2. Bruce Orvis (Slippery Rock University)

Topic Area

Topics: Marketing - click here when done

Session

MK1 » Marketing Topics (11:30 - Friday, 6th October, West C)

Paper

clusters_Seinforms_final.pdf

Presentation Files

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