What Activities Lead to Student Satisfaction with Professional Clubs
Abstract
This paper looks at the results of a survey of students who are involved in professional student clubs (like the American Marketing Association) in a College of Business at a regional state university. The activities were... [ view full abstract ]
Authors
- Kurt Schimmel (Slippery Rock University)
- Bruce Orvis (Slippery Rock University)
Topic Area
Topics: Marketing - click here when done
Session
MK1 » Marketing Topics (11:30 - Friday, 6th October, West C)
Paper
Predictors_seinforms_17_final__1_revised.pdf
Presentation Files
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