What Activities Lead to Student Satisfaction with Professional Clubs

Abstract

This paper looks at the results of a survey of students who are involved in professional student clubs (like the American Marketing Association) in a College of Business at a regional state university. The activities were... [ view full abstract ]

Authors

  1. Kurt Schimmel (Slippery Rock University)
  2. Bruce Orvis (Slippery Rock University)

Topic Area

Topics: Marketing - click here when done

Session

MK1 » Marketing Topics (11:30 - Friday, 6th October, West C)

Paper

Predictors_seinforms_17_final.pdf

Presentation Files

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