Branding Your Major: One MIS Program's Approach to Differentiation

Abstract

MIS programs reach enrollment grew and fell with the dot.com bubble. In today’s era of state governments cutting funding to higher education, it is more important than ever to attract more students. But how?  This paper... [ view full abstract ]

Authors

  1. Rick Weible (Marshall University)

Topic Area

Topics: Educational Practice - click here when done

Session

EP3 » Educational Practice Issues - III (11:30 - Friday, 6th October, East Ballroom)

Paper

MIS_Program_differentiation.pdf

Presentation Files

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