Branding Your Major: One MIS Program's Approach to Differentiation

MIS programs reach enrollment grew and fell with the dot.com bubble. In today’s era of state governments cutting funding to higher education, it is more important than ever to attract more students. But how?  This paper... [ view full abstract ]

MIS programs reach enrollment grew and fell with the dot.com bubble. In today’s era of state governments cutting funding to higher education, it is more important than ever to attract more students. But how?  This paper examines the approach developed at one Mid-Western University to grow its MIS program enrollment.