Data Monetization as a Growing Business Revenue Stream: Issues and Challenges

Abstract

AbstractThe idea that data is an asset is decades old. Today, many companies are cognizant of the critical importance and revenue potential of the data that they generate, process, and analyze. Data is a means to gain deeper... [ view full abstract ]

Authors

  1. Uma Gupta (State University of New York at Buffalo State College)

Topic Area

Topics: Finance and Economics - click here when done

Session

FN2 » Finance Issues - II (09:45 - Friday, 6th October, West C)

Paper

SEInforms-Oct2017.pdf

Presentation Files

The presenter has not uploaded any presentation files.