Forecasting the performance of hotel properties in the coastal section of Horry and Georgetown, South Carolina
Abstract
AbstractThis study focuses on the performance of properties in the Coastal sections of Horry and Georgetown, South Carolina, with the objective of trying to forecast performance based on the weekly vacation rental reservations... [ view full abstract ]
Abstract
This study focuses on the performance of properties in the Coastal sections of Horry and Georgetown, South Carolina, with the objective of trying to forecast performance based on the weekly vacation rental reservations data that have been collected for the years 2011, 2012, and 2013. The reservation status data have been collected as far out as six-weeks prior the date of arrival. For this research, we compare six-week data forecasts with the actual hotel industry averages for this market. The main purpose was to determine if the weekly vacation rental reservations status data could be utilized to predict hotel industry performance results. In other words, the intent was to determine whether local vacation rental properties (VRPs) reservations data collected weekly for the past three years could be used to predict the actual average weekly occupancy rates for hotels located in Myrtle Beach, South Carolina.
Authors
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Pierre Valdema
(Coastal Carolina University)
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Taylor Damonte
(Coastal Carolina University)
Topic Area
Topics: Hospitality, Sports, Tourism, and Recreation - click here when done
Session
HS1 » Hospitality and Tourism Issues (08:00 - Friday, 6th October, West B)
Paper
Valdema_Damonte_Informs_2016_Rev1.pdf
Presentation Files
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