We have studied for the risk communication after the accident of Fukushima Dai-ichi (F1) nuclear power plant of Tokyo electric company.
Last year, we performed the web questionnaire survey in order to investigate for relationship between reliability of information sources and usual impressions of that. This time, we also performed the web questionnaire survey for reliability, usual impressions and expecting impressions.
We asked the respondents to select answers from 30 adjectives in a multi-answer format for impressions that they would usually expect and would like to have from 15 information sources (TV, Radio, Newspapers, Books & Magazines, Internet, SNSs, Family member, Colleagues, Parents of friends of their child, Neighboring persons, Friends, Teachers, Specialist/Researchers, Central government, Local government). We collected 4215 samples that contained 5 age-groups (<20, 30s, 40s, 50s, 60s<). And, we analyzed the relations of reliability and impression by the correspondence analysis.
Reliability of the information sources was highest for the [family]. It was higher much the same in all ages gropes. Combining the ratios of “highly reliable” and “reliable”, the [family] got 74.4%.In terms of age gropes, people over the 50s, there is a tendency to believe the [local authority] or [center government]. And interestingly, also confidence in [TV], was higher in more than 50s.
While [experts] and [central government] were categorized as ‘authoritative’ and ‘academic’, [local authority] was classified close to [newspapers], and keywords such as ‘representativeness’, ‘quality of preservation’, ‘fairness’ and ‘utility’ were closely related. [Family] was closely related to categories such as ‘same viewpoint’, ‘be healed’, ‘camaraderie’ and ‘empathically’. We had expected to be high, ‘accuracy’, ‘rapidity’ or ‘academic’ was low.
From these results, it is surmised that impartial news and news that are close at hand are easier to trust than breaking reports or those by specialists.
For the impressions that the respondents would like to have, the categories of ‘bi-directionality’, ‘made-to-order’, ‘conscience’, ‘same viewpoint’ and ‘no cost’ were high to the same degree. And they don’t want to impressions such as ‘authoritative’ or ‘academic’.
This was considered as a tendency to expect people to obtain information close at hand as easily as possible and to ask for others’ judgments.
And this year, five years passed from the earthquake disaster and the accident of F1 nuclear power plant. We are planning again in March of the same survey. It is planned to introduce those results.
The role of trust for organisations , The role of social media in risk communication
