The Effect of Facebook Comments and Likes on Risk Perception of Organic Food

Abstract

The Internet and social media are increasingly becoming important sources of information. Social media enables consumers to share their viewpoints online with hundreds or even thousands individuals and/or organisations.... [ view full abstract ]

Authors

  1. Femke Hilverda (University of Twente, The Netherland)
  2. Margot Kuttschreuter (University of Twente, The Netherland)

Topic Area

The role of social media in risk communication

Session

T5_G » Social Media and citizen science (09:00 - Wednesday, 22nd June, CB3.15)

Presentation Files

The presenter has not uploaded any presentation files.