Branding Mykonos on Facebook: A digital sociolinguistic analysis

Abstract - English

Aiming at contributing to the sociolinguistic theorization of branding, this paper delves into the ways whereby Mykonos is branded on Facebook. “Place branding”, namely the process of “establishing a stable link between... [ view full abstract ]

Authors

  1. Irene Theodoropoulou (Qatar University)

Topic Area

Language and place/space

Session

W130ASR6/P » Paper (13:30 - Wednesday, 27th June, ARTS Seminar Room 6)

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Additional Information

Colloquium submission (full - includes author details)
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