Changing Brand Identity from Mountains to Wine


Canada, in particular British Columbia (BC), has been known as a destination for its 3M's - Moose, Mounties and Mountains. This has historically been reflected in the brand image of "Super Natural BC", influencing market... [ view full abstract ]


  1. Jonathan Rouse (Okanagan College)

Topic Area

Topics: Symposium


OS-E2 » Mountain Tourism: Experiences, Communities, Environments and Sustainable Futures Part I (09:00 - Tuesday, 4th October, Nettuno Room, Santa Chiara Complex)

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