Alternative Chinese tourists study from the perspective of world culture

China outbound tourists number in the world reached top 1 In 2015, attracted attention worldwide. At the same time, the world began to stare at the throng of Chinese tourists with different views, considering the prevailing... [ view full abstract ]

China outbound tourists number in the world reached top 1 In 2015, attracted attention worldwide. At the same time, the world began to stare at the throng of Chinese tourists with different views, considering the prevailing view of the world culture, there existed the reality that some Chinese tourists seem to be incompatible with the culture of tourist destinations.

Therefore, the individual behavior of Chinese tourists is quickly spread and amplified in the Western cultural context, Chinese tourists are viewed as a vulgar group which is luxury, self-centered and lack of manners.

In this process of travelling in the world, Chinese tourists stimulate the economy of tourism destination and also provide opportunities to exchange civilization with locals.

This paper investigates on China outbound tourists temporally and spatially with perspective of culture interaction by in-depth interview analysis and big data online, and puts forward cultural evolution mechanism of Chinese tourists dissimulated by exotic culture. That is the alternative feeling of Chinese tourists by locals abroad, mainly originated from conflict between hosts and guests. The reason lies in four aspects as below:
（1）The culture and civilization conflict between the host and the guest;
（2）The conflict between the old and the new economy;
（3）The conflict between the traditional and the modern tourism patterns;
（4）The enlargement effect on conflict of public opinion communication.

The paper further discusses three kinds of strategies to increase the mutual trust between the host and the guest, that is (1) visitor education and behavior norms; (2) Complementation between economy and culture; (3) the rationalization of social opinion propagation.