Planning for S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, Time-bound) development: a bottom up approach to lead knowledge-based tourism development in low density rural districts.

The tourism potential of a region is linked to the possibilities to learn, to access and to benefit from the mobility and the use of places such as primary opportunities to attract different categories of users. The... [ view full abstract ]

The tourism potential of a region is linked to the possibilities to learn, to access and to benefit from the mobility and the use of places such as primary opportunities to attract different categories of users. The development of low-density rural areas, affected by structural limitations in terms of accessibility, loss of population and public services and often considered in isolation, is mainly related to the configuration of the space and to urban infrastructure and services.
The authors present a work-in-progress in the Nurra region (SS): this is both a methodological approach that rewards co-operative capacity of stakeholders, both an open government model to raise the bottom-up sustainable mobility planning. The aim of this paper is, at one hand, to represent and maximize the knowledge-based development potential of rural territories and their existing networks, and, on the other hand, to enhance accessibility to information and services, both for the residents and visitors, according to a permanent and replicable program.
The first operative goal aims to the systematization of knowledge and accessibility to the material and immaterial networks, bringing together basic and different information for systematizing the tourism supply and the rational channeling of generated information to the private sector; the second, aims to the development of a “territorial” sustainable mobility Plan, through an organized system of links and information to make accessible and to network the rural and the coastal areas of Nurra, by identifying the place-based areas of greatest strategic potential.
We think that open government and wiki policymaking should be used in parallel with more traditional planning tools for policymaking. Our emphasis is on several alternative scenarios through the definition of SMART (Specific, Measurable, Achievable, Realistic, Time-bound) targets and indicators, measured directly in the contexts, able to reveal the elements that hinder or limit mobility and the possibilities of link and use places, services and public spaces reachable from different city users.
Nevertheless, the possibility to pinpoint the information on free editable maps, by experiences of the users, allow policymakers and urban planners to organize the sustainable mobility Plan in a participatory manner and at lower cost.