Expanding Sardinia's touristic vocation through communication design

Nicoló Ceccarelli

University of Sassari

Associate Professor in Design at the Alghero Department of Architecture, Design and Planning. Over the years he has oriented his research work towards the interactions between design and digital technology, exploring various research fields such as 3D modeling and design visualization, heritage valorization, the exploration of new languages for making information accessible, through visual design. IN 2013 he organized and hosted the first edition of the international design conference 2CO_COmmunicating Complexity. More recently, in his research laboratory ‘animazionedesign’, he started exploring ways to develop a design approach aware of the local dimension, working in Morocco and Palestine. In 2015 Nicolò co-lead a large reaearch project to re-design the corporate identity of Sardinia at Milan's EXPO. Nicolò recently endedn another project about the dissemination of his University's historic scientific museum.


The paper presents a research project on designing a communication strategy for the touristic promotion of Sardinia within Milan’s 2015 Expo. Developed on behalf of the Regional Department for Tourism and Crafts, the... [ view full abstract ]


  1. Nicoló Ceccarelli (University of Sassari)
  2. Marco Sironi (University of Sassari)
  3. Sabrina Melis (University of Sassari)

Topic Areas

Topics: Social and Environmental Dimensions of Tourism , Topics: Island Tourism , Topics: Interpretation and Education


OS-I1 » Rural Tourism Branding (09:00 - Wednesday, 5th October, Tavolara Room, Santa Chiara Complex)

Presentation Files

The presenter has not uploaded any presentation files.