The perceived destination image of Agadir on

Majda El Boukhari

ENCG Agadir

PhD student in the National Business School in Agadir, Morocco. Member of the Laboratory of Research in Tourism (LARET)- Ibn Zohr University, Agadir, Morocco. Part-time teacher of the Master Program “ Marketing and Tourism Management” in the National Business School in Agadir, Morocco. Master’s degrees in Marketing and sales.


This work is about analyzing the perceived image of Agadir (Morocco) on As travel blogs are becoming one of the most important platforms used by tourists to write about their experiences, perceptions and... [ view full abstract ]


  1. Majda El Boukhari (ENCG Agadir)
  2. Sair Aziz (ENCG Agadir)

Topic Areas

Topics: Destinations , Topics: Technology and Tourism , Topics: Coastal Tourism


OS-J2 » Evolution of Travel Texts (11:30 - Wednesday, 5th October, Nettuno Room, Santa Chiara Complex)

Presentation Files

The presenter has not uploaded any presentation files.