Tourism Productivity in a Small Island Destination


The purpose of this study is to examine productivity in a small island destination. Productivity is an important benchmark that relates to the long-term competitiveness of an industry. A key driver for productivity is the... [ view full abstract ]


  1. Robertico Croes (University of Central Florida)
  2. Kelly Semrad (University of Central Florida)
  3. Manuel Rivera (University of Central Florida)

Topic Area

Topics: Island Tourism


OS-J1 » Branding Integration and Innovation (11:30 - Wednesday, 5th October, Tavolara Room, Santa Chiara Complex)

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