Most international development research projects aim to go far beyond influencing academic debate ̶ they seek to inform policy and practice, leading to the creation of better, fairer societies. Contributing to this... [ view full abstract ]
Most international development research projects aim to go far beyond influencing academic debate ̶ they seek to inform policy and practice, leading to the creation of better, fairer societies. Contributing to this kind of impact requires engaging with a broad range of non-academic audiences to ensure research is shared and used to inform change.
The Impact Initiative for International Development Research (www.theimpactinitative.net) established by the Economic and Social Research Council (ESRC) and Department for International Development (DFID) in 2015 aims to support the overall impact of projects funded within the ESRC-DFID Strategic Partnership – a programme which commissions policy relevant research on what works to improve learning at scale.
The Impact Initiative works on the basis of evidence about how to get research into policy/programming. It does so, for example, through activities which strengthen linkages between grantees and policy/practitioner networks, and by providing expert resources, advice and guidance about research communications and impact strategies.
Organised by the Impact Initiative, this workshop will offer expert insights from top BBC, Guardian and Press Association education journalists on how to use the media to maximise engagement and impact. We’ll be asking them: Under what circumstances should researchers be trying to get their work published in the press, and how can they make the most effective use of this?
They will share their thoughts on what kinds of research journalists want to publish, how researchers can avoid misrepresentation, as well as offering tips on how to write a good press release and communicate research to non-expert audiences. There will be an opportunity to pitch research and receive feedback, so come prepared.
