Tugberk Duman
Futurice
Tugberk is passionate about bringing disruptive technologies to the use of public. His day-to-day routine at Futurice consists of exploring new ways of combining his several years of experience in the different industries with his expertise in biometrics, AI and VR/AR. He has been working on the application of face recognition at Helsinki Airport since the Augmented Reality Face Recognition Access Control trial in 2016. His most recent work is the face recognition trial that took place in May 2017, a project that brought Finavia and hub carrier Finnair together to test technology as part of the passenger experience.
“You have to start with the customer experience and work backwards to the technology” - says Steve Jobs. I open my speech with this quote and I already see the eyebrows raised with suspicion:
"Even in construction business?"
Especially in construction business. Before even talking about the build environment, you need to start talking about the user experience that build environment will has to offer. And not just when it is finished but decades after that.
Have you ever heard the curious case of Pittsburgh Airport? Pittsburgh Airport is had gone through major expansion project in 1987. Considering the needs of 1987, they decided to separate check-in / bag drop terminal from boarding/arrival terminal. Fast forward 20 years, only %10 of the passengers do check-in at the airport, making this big terminal complete waste of investment.
What will be the experience in Retail, Hospitality, Travel in the year 2050? Convenience of being able to tryout things in a mixed reality without actually trying them on in the dressing room will disrupt the retail industry. The future of shops will be cashierless, do we have the build environments for that experience?
How many airports terminal have enough space boarding gates that enables walk paced identification through artificial intelligence and biometric recognition? Many airports struggle to find space to fit all these new pieces of technology and they are at the end of their capacity to expand physically.
Just like airports, many of the build environment we see today, trying to keep up with user experiences of today enabled by emerging technologies. Technology is evolving at unprecedented rate, and user experiences of tomorrow is is being realized sooner that anticipated, if anticipated at all.
If you look at the aforementioned evolution of the technology you will see a pattern. Throughout the history we have been trying to create user experiences that are intuitive. Hence, we created AR/VR to imitate the storytelling we are used to in reality, we created computer vision so that systems automatically identify the person or the object we are interacting just like we humans identify one another.
Looking at how user experience evolved in the past can give us an understanding of the trajectory of it in the future. Still, it is difficult predict the future accurately. But we can always define it.
