2015,

7th - 9th July

AM2015 - The Magic in Marketing

Conference Programme

Session: PT1-MP2
Marketing Pedagogy

Time

15:30 - 15:30 on Wednesday, 8th of July 2015

15:30

'For the students, By the students'- An application fo Self-Directed Learning: A case from Malaysia

Ghazala Khan (Monash University Malaysia)
15:30

Learner Profiles at a UK University: An Exploratory Study

Antje Cockrill (University of Wales Trinity Saint David), Neil Harris (Swansea University)
15:30

Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education

Sally Laurie (The University of Northampton), Anna Borley (The University of Northampton), Claire Leer (The University of Northampton), Pamela Zigomo (The University of Northampton)
15:30

'Tweet dreams are made of this, who are we to disagree?' Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning'

Sukhbinder Barn (Middlesex University)
15:30

Delivering Marketing Magic: Marketing simulations in practice

Andrea Beetles (Cardiff University)

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