Exploring Consumer's Social Motivations, Opportunity and Ability to Engage in Virtual Co-Creation

Abstract

The aim of this paper is to explore the drivers, namely motivation, opportunity and ability, of consumer willingness to participate in virtual co-creation activities. Further, the influence of altruism and social reputation on... [ view full abstract ]

Authors

  1. Debora Bettiga (Politecnico di Milano)
  2. Giuliano Noci (Politecnico di Milano)

Topic Area

User Innovation and Psychology

Session

WMTr2A » User Innovation & Psychology (Papers) (10:00 - Wednesday, 3rd August, Room 112, Aldrich Hall)

Paper

Bettiga_Noci_full_paper.pdf

Presentation Files

Bettiga___Noci.pptx