Session: WMTr2A
User Innovation & Psychology (Papers)

Chair

Ruth Stock Homburg

Time

10:00 - 10:30 on Wednesday, 3rd of August 2016

Venue

Room 112, Aldrich Hall

10:00

The role of mental imagery in improving user creativity

Cyrielle Vellera (Toulouse University), Marie-laure Gavard-Perret (Université Grenoble-Alpes)
10:00

Exploring Consumer's Social Motivations, Opportunity and Ability to Engage in Virtual Co-Creation

Debora Bettiga (Politecnico di Milano), Giuliano Noci (Politecnico di Milano)
10:00

The Effects of Lead Userness and Technical Knowledge on The Development of Commitment to User Online Communities

Seul Gi Han (KAIST College of Business), Youngbae Kim (KAIST College of Business)
10:00

Impression Management and Entrepreneurial Experience

Maria Halbinger (Baruch College, Zicklin School of Business), Toke Reichstein (Copenhagen Business School)