The role of mental imagery in improving user creativity

Abstract

Long reserved to B2B and a few users recognized for their high innovation potential such as lead users (Von Hippel, 1976; Lilien et al., 2002), or more recently Emergent Nature consumers (Hoffman, Kopalle & Novak, 2010),... [ view full abstract ]

Authors

  1. Cyrielle Vellera (Toulouse University)
  2. Marie-laure Gavard-Perret (Université Grenoble-Alpes)

Topic Area

User Innovation and Psychology

Session

WMTr2A » User Innovation & Psychology (Papers) (10:00 - Wednesday, 3rd August, Room 112, Aldrich Hall)

Paper

VELLERA_and_GAVARD-PERRET_OUI_Conference_Full_paper.pdf

Presentation Files

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