Session: OS-J1
Branding Integration and Innovation

Chair

Lina Xiong

Time

11:30 - 12:30 on Wednesday, 5th of October 2016

Venue

Tavolara Room, Santa Chiara Complex

11:30

Tourism Productivity in a Small Island Destination

Robertico Croes (University of Central Florida), Kelly Semrad (University of Central Florida), Manuel Rivera (University of Central Florida)
11:50

What drives employees' brand internalization? Building a brand climate in service organizations

Lina Xiong (Colorado State University)
12:10

Traveller Satisfaction with Chinese Airports

Wen Zhao (Colorado State University), Jerry Vaske (Colorado State University)